Competing on the basis of Speed

This is an interesting if only mildly thought provoking video. I am currently working with a company in the betting and gaming industry. Sports events happen all the time - an you guessed it - the company needs to move fast according to the up and coming Sports Calendar in order to have products out there competing with others in what is fast becoming one of the most competitive industries around.

One thing that competitors can do, particularly in the online industry is to copy your products quickly especially once they are up and running. However it is much more difficult for them to copy your internal processes and procedures. If your company is continually looking for ways to increase its efficiency along the value chain, then you become much garder to compete with. You drive your speed and cost to serve the busness down, and this gives your sales force an edge in the market. Or you could just look the other way whilse your competitors catch up. Your choice.